Mint & Lovely is a Milwaukee based wedding stationary design studio, ran by two friends, Emilee & Haley. I remember following along with them when they first launched their business in 2014, and looking through their work in awe at the gorgeous detail put into each invitation they designed. The range of their designs are sure to fit any type of wedding you may be planning, and that’s why I fell in love with their work. I spoke with Emilee to learn more about Mint & Lovely, and she was kind enough to answer all of my questions!
Tell me about what Mint + Lovely does!
We are a boutique design studio specializing in wedding stationery that tells your love story through meaningful details.
When did you begin your business?
We met in 2013 and launched our business in June 2014.
What inspired you to begin Mint & Lovely?
I first met Haley after attending a bridal shower that Haley hosted. After noticing all of the personalized details and well designed touches I reached out via Facebook to see if she had any connections in the wedding industry. I had been looking into starting a business using my degree in graphic design but wasn’t quite sure what that would look like. It turned out that Haley was actually working in sales and had no thoughts of getting into the wedding industry. But for some reason she agreed to meet up for a drink after our current day jobs and that night we decided to start a business. As crazy as that sounds, that’s the true story!
How did you come up with your business name?
After a couple months of bouncing ideas back and forth we finally landed on Mint & Lovely. To us, mint represents “new and fresh” and that each design is different or “minted”. Lovely is simply the way we treat our clients and those around us and we like to think that our designs are pretty lovely too 🙂
What is something that stands out about Mint & Lovely compared to other invitation design services?
Each of our designs is completely custom. We never repeat a design and tailor each detail specifically to the couple we are designing for to tell their unique love story. We have been honored to earn the title of ‘Best Invitations’ by Wisconsin Bride magazine.
What is the price range of your services?
We provide a custom quote for each bride who comes to us. However, brides can expect to budget an average of $2000+ for a complete suite of items from invitations to wedding day items such as programs, menus and escort cards. We make it our mission to use our industry knowledge to give our brides what they want within their budget. Brides are surprised to find out that our pricing is very comparable to that of online big box companies such as Minted but the attention to detail and unparalleled client experience that we provide really sets us apart.
See more about pricing here.
For what kind of bride & groom is Mint & Lovely for? What does your typical client look like?
Our clients have sophisticated taste with a penchant for personalized details. They believe that their wedding day is about gathering the ones they love around them to celebrate one of the most momentous days in their lives. Our brides and grooms understand that their stationery is a impactful way to design a cohesive wedding.
What is your favorite design & why?
I can’t say that I have a favorite design, as each of the designs I’ve created remind me of that particular couple and their sweet love story (how could I pick just one!?) If I had to pick from a stationery standpoint I know one that stands out from last year included letterpress, emboss and digital printing with stunning black envelopes and white ink printing with a super chic and modern design.
Anything else you’d like to include about yourselves or your business?
If you place importance on telling your love story through thoughtful design details and see the beauty in a cohesive set of a stationery, you should explore the investment into custom paper goods!